TAG: GTM

Tracking meta tags with Google Tag Manager

Published on January 15, 2019 in GTM

This is a very useful function that I have used quite a lot. Maybe you want to import the meta description for each page to Google Analytics or perhaps the developers have made some variables available in meta tags instead of using a data layer. Of course you could make the information available in the...

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Importing HotJar data into Google Analytics

Published on January 9, 2018 in Analytics

Are you using HotJar to get valuable insights of what your visitors are doing on your website? I bet you wouldn’t mind getting that data integrated with Google Analytics to make even more advanced analyses. This post is basically an extension to a post that one of my colleague, Eivind Savio,  wrote some time ago....

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