Writing on analytics, data, and the craft of measurement.

This is my first GTM Template that I've added to the Template Gallery. What this variable does is that it allows you to modify a query string from the URL in order to make sure that you are not sending any PII by…

Get your brand website colors as a customized theme in Data Studio super easily. Imagine never having to type in one color at a time again!

Capture screenshots of a website daily and store the images as a data set, where you can pick a date and see how the website was looking on that specific day.

Get immediate message to your Slack workspace when an error occurs in one of your R scripts. This is the perfect solution if you are using scheduled scripts.

I just stumbled upon a new favorite function in R, the possibility to upload HTML files directly via FTP from the console. This means that you can create a script, extracting and cleaning data, then plot the relevant...

Create a dataset in Google BigQuery, containing information about all titles in IMDB. Use R to extract, rewrite and then upload the data you need.

Schedule your data to be imported into BigQuery with a virtual machine running RStudio and Cron. Step by step guide to help you get it running!

Set up your own virtual machine in Google Cloud with RStudio installed by using compute engine and a little bit of code from Mark Edmondson in R!

Helpful script to automatically create data frames in R from clipboard. Super useful to quickly import data from Excel or websites.

Import all review data from Trustpilot in R to use as a data table or to visualize. Create your own subsets by verified status, given reviews, review length etc

Gain valuable insights by grouping all your online customers in Google Analytics into customer journeys with this R script. Perfect for attribution analysis!

Find out what products your customers are buying together in the same transaction. A great way to find related products by using R and Google Analytics.

Using R to extract data from Google Analytics and uploading it to BigQuery. A simple script that combined with scheduling will work as a great connector.

A useful script which allows you to import meta information into Google Tag Manager. Just type the meta name and get the content as a JavaScript variable.

Learn how to calculate conversion rate per page in Google Analytics with R by comparing unique pageviews for all users and converting customers.

How to run code in an R script only once on first run. This is a super easy function and it will make your life so much easier when working in R.

Trigger an event when the mouse leaves the browser window. You can use this event to trigger pop ups, Analytics events etc.

Create your own query parameters to set campaign values without having to use UTM. This means shorter URLs and easier to get others to use.

Fix duplicated page paths in Google Analytics by using a simple Google Tag Manager variable to add trailing slashes and lowercase page paths.

Replace values in query parameters with "[removed]" in order to prevent PII to get stored in GA. This means you have to know what parameters to exclude.

Import HotJar data in Google Analytics in order to make more advanced analyses. Use the data in reports, segments and dashboards to gain deep insights!

Add multiple Facebook Pixel tracking codes for the same domain with only ONE tag. This is perfect if you are using multiple markets on the domain!