Detailed Attribution in Google Analytics 360

Published on 2019-01-31 in R

Are you ready to get you mind blown away? This R script is probably the best script in the world. Well maybe not, but it’s definitely up there in the top. What the script will produce is the output below. If you are currently using Google Analytics 360 and you have connected it to Google...

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Google Analytics Related Products with R

Published on 2019-01-22 in R

I finally managed to create something really beautiful! With the following script in R you will be able to find out what products your visitors are buying in the same transaction. I will explain how it works one piece at a time. It’s never a good idea to simply copy paste a script without understanding...

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Import Google Analytics data to BigQuery without 360

Published on 2019-01-16 in R

Wouldn’t it be great if you could store your Google Analytics data in BigQuery without having to pay for a Google Analytics 360 license? With this script in R you could do just that. Although, you will not get all the detailed data that you get with the 360 connection. If you decide to import...

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Conversion rate per page in Google Analytics with R

Published on 2019-01-07 in Analytics

I often get questions about how to evaluate if a page has been useful in the customer journey on the website. You could check this by a lot of different KPIs but many of them aren’t very good. For example, I think page value is an irrelevant metric since Google analytics will split the transaction...

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Running initial code only once in R script

Published on 2018-12-10 in R

This script helped me a lot once I figured it out. When I work in R I usually split different functions in different script files and then import them to the “main” script, but if you do this you don’t want  to import all functions each time you run the script. So how can you...

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